Wise Research - Research, reports, consultancy, daily news, articles, book reviews, and online resources for executives and industry professionals. The Loyalty Guide is a 470-page, full research report on customer loyalty and best customer marketing, worldwide. The Wise Marketer covers customer retention and loyalty marketing.
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Wise Research Ltd

Wise Research Ltd is a research and publishing organisation, set up to provide specialist business intelligence on the latest worldwide developments in customer loyalty marketing, retail technologies, and leading-edge high technologies. The company produces daily news journals and information sources on the internet, and publishes comprehensive research reports on those subjects.

The Wise Marketer

Visit The Wise Marketer (in a new web browser window) The Wise Marketer provides free daily news reports and loyalty marketing information for marketing professionals, including surveys and research reports, loyalty and CRM applications, technologies, implementations, developments and updates, market forecasts, patents, corporate dealings, and more. This online publication gives marketers the pure facts without any hype, commercial bias, banners, or pop-ups.

The Loyalty Guide

Visit The Loyalty Guide (in a new web browser window) The Loyalty Guide provides a goldmine of practical information you can use to increase the profitability of your customer base, and comes with online access to working statistical models and formulae that show how a loyalty programme will affect your business. Packed with charts, diagrams, facts, figures, case studies, and online content updates, it's an excellent source of facts, figures and ideas for presentations, proposals and project tenders.

The Faraday Club

Visit The Faraday Club at Wise Research The Faraday Club is an exclusive professional information resource and think-tank for customer loyalty thought leaders around the world, providing innovation and hard research into the use of customer loyalty metrics and initiatives to increase sales, profitability, sustainability, and long-term business growth. The club's findings and conclusions are channeled directly into The Loyalty Guide reports.

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