About Wise Research Ltd

Wise Research Ltd is a UK-based, internationally respected research organisation set up to provide specialist business intelligence on the latest worldwide developments in customer loyalty marketing, retail technologies, and leading-edge high technologies.

Publishing activities
Wise Research Ltd is the company behind online customer loyalty information source The Wise Marketer, and the in-depth Loyalty Guide series of two-yearly reports into the practices, techniques, facts, figures, and new theory behind customer retention and loyalty marketing, as well as the international customer loyalty think-tank, The Faraday Club.

Research reports
In authoring The Loyalty Guide, Robin and Peter Clark have gathered, collated, analysed and presented in an easy-to-access format their decades of specialist expertise and have conferred with the world's leading experts to ensure this report provides you with the very latest and most up to date market intelligence. Click here for the full details.

Research Director: Robin Clark
Wise Research Ltd was founded in 2001 by Robin Clark, an acknowledged thought leader in customer loyalty, customer relationship marketing, and retail and business improvement technologies. Until then, Robin spent many years in the retail and pharmaceutical sectors, and was the editor of Customer Loyalty Today - the world's first subscription journal on customer loyalty - from its launch in 1993. He was the author of two editions of the best-selling Customer Loyalty Report in 1995 and 1997, and has been the co-author of The Loyalty Guide reports from 2004 onward.

Editorial Director: Peter Clark
Wise Research Ltd was co-founded by Peter Clark, a retail and loyalty systems specialist with over 15 years experience in designing, specifying and implementing database, retail marketing and customer relationship management solutions. Peter implemented his first leading-edge CRM system in 1997 and has continued to adapt, refine, test and analyse the latest concepts, tools and systems for customer loyalty programmes. Since 2004 he has co-authored The Loyalty Guide report with Robin Clark.